On the first day of Christmas, True Loaf was sent to me

New from the Real Bread Campaign this Christmas is one of the most meaningful presents you can give the food lover in your life: gift membership.

Membership of the Real Bread Campaign is a charity gift that keeps on giving. As well as ongoing warm and fuzzy feelings from being part of the nationwide network of like-minded loaf lovers, during the year the recipient will receive four issues of the Campaign’s exclusive members’ magazine True Loaf; and be eligible for an ever-growing number of discounts on bread making courses and more.

Campaign members also have frequent opportunities to win prizes, which in the past year have included bread making classes with loaf luminaries Aidan Chapman at River Cottage, Emmanuel Hadjiandreou at The School of Artisan Food, Dan Lepard at The Cookery School, and Andrew Whitley at Bread Matters. For just £25, your gift is not only to the recipient but also to the only national organisation dedicated to helping to bring Real Bread back to the hearts of our local communities.

If your beloved breadhead is considering starting a baking enterprise, then you can add in a copy of the Campaign’s book Knead to Know, the guide to baking Real Bread for your local community - described by The Sunday Times’ Lucas Hollweg as ‘brilliant’- for £10 (plus £2 p&p).

Membership of the Real Bread Campaign is open to everyone who cares about the state of bread in Britain, full details of which can be found at www.realbreadcampaign.org

The Real Bread Campaign is part of the charity Sustain: the alliance for better food and farming. Funded by the Big Lottery Fund’s Local Food programme, the Campaign champions baking loaves as locally as possible without the use of artificial additives or hidden processing aids, and finds ways to make bread better for us, better for our communities and better for the planet.

**ENDS**

For more information on the Real Bread Campaign please contact Chris Young: chris@sustainweb.org or 0203 5596 777 www.realbreadcampaign.org       twitter.com/realbread     facebook.com/realbreadcampaign

Notes to editors

Other current initiatives from the Real Bread Campaign include:

• Real Bread on The Menu: the Campaign’s scheme to encourage more public sector institutions (such as schools, care homes and hospitals) and food access projects (e.g. co-operative buying groups, community cafes, box schemes) around Britain to make Real Bread available.
• Bake Your Lawn: A FREE grassroots guide to support teachers and parents helping children around Britain to sow a square metre of soil with a handful of wheat in the spring and grow it, mill it, bake it, eat it, to follow the Real Bread journey from seed to sandwich on their own doorsteps.
• Knead to Know: the Real Bread starter: the Campaign’s 140 page introductory guide to success in bringing Real Bread back to the heart of your local community, available as a limited edition book or PDF download. 
• The Real Bread Loaf Mark: Want to find Real Bread? Then Look for The Loaf Mark! This is the at-a-glance assurance from a baker that a loaf is what the Campaign calls Real Bread.
• The Real Bread Finder: the only online directory dedicated to helping people find where to buy Real Bread locally. Free for bakers to add, and people to search for, places to buy Real Bread locally.

Local Food has been developed by a consortium of 15 national environmental organisations, and is managed on their behalf by the Royal Society of Wildlife Trusts (RSWT). Supported by the Big Lottery Fund's Changing Spaces programme, Local Food has distributed grants to a variety of food related projects to make locally grown food more accessible. www.localfoodgrants.org

The Royal Society of Wildlife Trusts (RSWT) is a registered charity, incorporated by Royal Charter, to promote conservation and manage environmental programmes throughout the whole of the UK. It has established management systems for holding and distributing funds totalling more than £20 million annually to environmental projects across the UK.

The Big Lottery Fund’s Changing Spaces programme was launched in November 2005 to help communities enjoy and improve their local environments. The programme funds a range of activities from local food schemes and farmers markets, to education projects teaching people about the local environment.

The Big Lottery Fund, the largest of the National Lottery good cause distributors, has been rolling out £2 million in Lottery good cause money every 24 hours to health, education, environment and charitable causes across the UK. www.biglotteryfund.org.uk.

The Sheepdrove Trust also provides generous annual funding to the Campaign.