Twenty years ago, the MSC was a new idea developed by an NGO (WWF) and a private corporation (Unilever) to address the challenge of unsustainable fishing. They wanted to work together to create a market-based mechanism that would connect seafood producers and consumers through a credible third-party certification and labelling program.Today, this innovation has become an established concept, and a global sustainable seafood movement has emerged. Read more here.
The Sustain alliance campaigns in all sorts of ways for a greener, healthier and fairer food system. Find out more about our Sustainable Fish Cities campaign here.
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
