According to YouGov research commissioned by Sustain member Eating Better, 44% of adults in the UK have either already cut down on eating meat, or are ready to do so. And while some companies have responded well to the trend, the research also finds that restaurants, fast food chains, supermarkets, food producers and food service providers need to do much more to serve this fast growing market.
Read Eating Better's report, The Future of eating is Flexitarian: Companies leading the way, here.
The Sustain alliance campaigns for greener, healthier and fairer food systems. Find out more about our activities here.
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
