Ben Reynolds, Deputy CEO of food and farming charity Sustain, commented: "It's hard to tell whether this is plain naivety or something more cynical on the part of the confectionary industry, but this new initiative suggesting high sugar snacks are part of a healthy balanced diet is a throw-back to dietary advice from years ago, and sends out the wrong message.
The updated advice from Government and health experts has shifted this food off the Eatwell plate. For Be Treatwise to suggest that sugary snacks are part of a balanced diet suggests they are necessary, where they are anything but."
He continued, “This appears to be a snack sized effort, nibbling at the edges of the real issue. Whacking a bit of labelling on smaller portions, whilst pushing ever bigger portions through promotions and marketing, does not wash.
If these companies want to seriously convince us they have people's health interest in mind, they would reduce their considerable marketing and sponsorship spend aimed at families, and the amount of promotion they do on larger portions and so-called sharing bags."
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
