News Real Bread Campaign

NEW Real Bread Map

Where to get the good stuff.

All mapped out. Credit: CC-BY-SA-4.0

All mapped out. Credit: CC-BY-SA-4.0

The Real Bread Campaign has given the Real Bread Map an overhaul to make the directory more user-friendly to people searching for:

  • delicious, nutritious, additive-free bread
  • baking schools and equipment
  • flour from independent mills

Search now

If you run a relevant business anywhere in the world, you can create a FREE listing today. 

New features include

  • Showing outlets as the user moves around the map.
  • Highlighting bakeries that are also signed up to The Loaf Mark scheme

Why isn’t my local bakery on the map?

Perhaps they: 

  • Haven’t got round to it. (Real Bread bakers are busy people.) 
  • Didn’t know the Real Bread Map exists. (Please pass on our invitation!) 
  • Thought they had to pay. (Nope, it's FREE advertising!)
  • Believe they don’t qualify because they made an incorrect assumption about the Campaign’s definition of Real Bread.
  • Use additives. (We’d love them to kick that unnecessary habit.)
  • Were on the map but didn’t act on our annual reminder to update their listing. (See point 1.)
  • Have something against our charity's work of flying the flag for Real Bread and the people who make it, while challenging obstacles to their rise. (Each to their own.)

To keep the map useful, we send annual update reminders, then fade any outlets that aren’t updated. If an outlet still isn’t updated after the following year’s reminder, it is removed.

You can find answers to more FAQs on the Real Bread Map page.

Published Monday 17 June 2024

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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