All mapped out. Credit: www.realbreadcampaign.org CC-BY-SA-4.0
NEW Real Bread Map
Where to get the good stuff.
The Real Bread Campaign has given the Real Bread Map an overhaul to make the directory more user-friendly to people searching for:
- delicious, nutritious, additive-free bread
- baking schools and equipment
- flour from independent mills
If you run a relevant business anywhere in the world, you can create a FREE listing today.
New features include
- Showing outlets as the user moves around the map.
- Highlighting bakeries that are also signed up to The Loaf Mark scheme.
Why isn’t my local bakery on the map?
Perhaps they:
- Haven’t got round to it. (Real Bread bakers are busy people.)
- Didn’t know the Real Bread Map exists. (Please pass on our invitation!)
- Thought they had to pay. (Nope, it's FREE advertising!)
- Believe they don’t qualify because they made an incorrect assumption about the Campaign’s definition of Real Bread.
- Use additives. (We’d love them to kick that unnecessary habit.)
- Were on the map but didn’t act on our annual reminder to update their listing. (See point 1.)
- Have something against our charity's work of flying the flag for Real Bread and the people who make it, while challenging obstacles to their rise. (Each to their own.)
To keep the map useful, we send annual update reminders, then fade any outlets that aren’t updated. If an outlet still isn’t updated after the following year’s reminder, it is removed.
You can find answers to more FAQs on the Real Bread Map page.
Real Bread Campaign: Finding and sharing ways to make bread better for us, our communities and planet.
Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA
020 3559 6777
sustain@sustainweb.org
Our mission is to catalyse systemic change in the UK’s food and farming system – securing a healthy, fair, and sustainable future for all people, nature and a stable climate.
© Sustain 2026
Registered charity (no. 1018643)
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