With schools, restaurants, and hotels closed down, there is a great deal of British seasonal vegetables that were destined for the food service industry at risk of being wasted. Veg Power has been asked by the Cabinet Office and DEFRA to rally support and created the #SeasonalVeg campaign to inspire the UK to eat more seasonal vegetables.
Veg Power is mobilising food writers, chefs, nutritionists, retailers, box schemes, community groups, schools, local authorities and food lovers to advocate these seasonal veg on their blogs, tweets and communications. The premise is that together we can shift demand a little and save waste at this time of crisis in the food system.
The campaign hashtag is #SeasonalVeg, which Veg Power has chosen for its simplicity and brand neutrality.
The campaign will encourage all seasonal vegetables, but to help educate people as to what is in season, they’ll be highlighting the following vegetables at greater risk of being wasted:
w/c 1 June Asparagus
w/c 8 June Cucumber
w/c 15 June Mushrooms
w/c 22 June Leafy salads
w/c 29 June Courgette
w/c 6 July Spinach
w/c 13 July Tomatoes
w/c 20 July Radishes
w/c 27 July Beetroot
Veg Power, a not-for-profit Community Interest Company, was founded by the Food Foundation, Sir John Hegarty, Hugh Fearnley-Whittingstall and Baroness Boycott to turn around vegetable consumption in the UK. Their core mission is to use advertising and communications to inspire kids to vegetable loving habits they will keep for life, and in turn share with their children.
#SeasonalVeg is a campaign to inspire the UK the eat more seasonal vegetables. The campaign is led by VegPower and supported by the Department for Environment, Food and Rural Affairs (Defra).
Veg Cities: Veg Cities is a feature campaign of the Sustainable Food Cities led by food and farming charity Sustain in partnership with the wider Peas Please initiative led by the Food Foundation, Nourish Scotland, Food Cardiff and WWF.
Keep Growing Aberdeen is a seedling sharing project formed by a new partnership between CFINE, One...
Sustain joins joint call for the reinstatement of the School Fruit and Vegetable Scheme...
A new report released by the Peas Please initiative, highlights that UK vegetable production fell...
Food Exeter formed a new community benefit society, Good Food Exeter, and is launching a brand-new...
To encourage everyone in Oxfordshire to consider the environmental impacts of food choices, Good...
Your donation will help communities across the UK to increase the availability and consumption of vegetables.
Whilst footballer Marcus Rashford scored the final winning goal in the free school meals campaign,...
The much-loved Dalston Eastern Curve Garden have launched a Go Fund Me to cover costs of...
New report by the House of Lords Select Committee on Food, Poverty, Health and the Environment...
Read the latest edition of the Real Bread Campaign supporters’ magazine.
More than a quarter of people vulnerable to Covid-19 could be at risk of going hungry because they...
The Green House
244-254 Cambridge Heath Road
London E2 9DA
Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.