Ireland claims that its new voluntary Code of Practice limiting the marketing of foods high in salt, sugar and saturated fats will be a 'world first'.
After 18 months of planning that involved the Irish Department of Health, the Health and Safety Executive and food companies, Ireland is about to launch a ground-breaking Code of Practice that will restrict the marketing, product placement and sponsorship of unhealthy foods. The aim is to combat obesity, with Ireland on course to become the most obese country in Europe by 2030.
The guidelines are likely to cover online, outdoor, print and cinema marketing. An action plan last year committed to 60 different actions to tackle rising obesity, of which the introduction of restrictions on food-related advertising and sponsorship is one. Read more here.
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Published Friday 16 June 2017
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
