Too often supermarkets’ promotional activity and price cuts further entrench the cheapness and availability of sugary and fatty snacks and processed food, whilst doing little to encourage customers to switch to healthier alternatives. The fruit and veg pledge of the Responsibility Deal has so far failed to reverse this trend. The Government must include food promotion in any new version of the Responsibility Deal, and look at ways of ensuring all companies sign up to rebalance their promotions and make healthy, sustainable food more available and affordable.
The Co-operative itself still has further to go, particularly on getting rid of sweets and chocolates at the checkout and queuing areas, and in the types of products it promotes in its marketing materials. And we wait to be reassured that in-store discounts on fresh produce do not come at the cost of the price paid to farmers or the push for more sustainable sourcing.
For full details of The Co-operative's price cuts, see their press release.
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
