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Help crowdfund our microbakery handbook

Pledge today to help more people bring Real Bread to the hearts of their local communities. 

Our charity needs YOUR help to inform and inspire the next wave of microbakers. 

Pledge now

Our story 

A decade ago, Sustain published Knead to Know, the Real Bread Campaign’s groundbreaking handbook for budding bready businessfolk. Thousands of readers down the line, we've harvested the hive mind to produce the updated and expanded 10th anniversary edition, Knead to Know...more. 

Now we just need the dough to publish it! 

Much has changed since 2011, while (micro)bakers in our midst have been racking up a wealth of knowledge and experience to share. The completely revised new edition is even more packed with information and advice on business planning, equipment, marketing and more. It goes on to guide microbakers expanding their business, including moving to larger premises and taking on staff members. 

Though mainly aimed at entrepreneurs in the UK, we've added in sippets of advice for Australia, Canada, Ireland, New Zealand and the USA, where the original edition was also devoured. 

How you can help  

Knead to Know...more is (more or less) written and now we just need YOUR dough so we can publish it  

Please pledge £10 or more towards our basic target of £3000 to produce 500 copies of the book. 

It’s an all or nothing crowdfunding campaign, so we have to raise at least this much, or everyone keeps their cash and we get zilch.  

If you help us to raise more, we’ll be able to print more copies and do more to support would-be and existing microbakers. 

Your reward  

We’ve gone back to the simple roots of crowdfunding. Everyone who pledges £10 or more will get namechecked on our website and a wodge of gratitude. You might well also experience warm and fuzzy feelings from helping the next wave of Real Bread bakers...  

Like fans enabling their favourite act to record and release the next album, your reward for chipping in £20 or more will also include a copy of the book* ahead of the official publication date.   

Don’t want/need a copy? No worries, we’re running a pay-it-forward scheme so you can give a leg up to someone else. 

Everyone who kicks in £50 or more will get all of the above, plus their name in the roll of honour in the book itself. they receive. Major backers will get a more prominent mention in the book. 

What are you still reading this for?  

Hurry: This crowdfunding campaign ends on Sunday 1 August, but please don't wait until then! 

Pledge now 

Please also help us spread the word on social media and in real life. 

*A physical copy posted to a UK address or PDF to download anywhere. 

Don't just take our word for it

Here's what just some bakers have had to say about the original Knead to Know... 

“The most practical book for anyone thinking of starting a bakery enterprise.”  Emma Parkin, Emma’s Bread, Exeter  

“There are lots of books with bread recipes in them, but only one with a bakehouse recipe.” Alex Lister, Rise Artisan Bakehouse, Durham 

“The book was invaluable to me when I was starting Wild Bread.”  James Thorn, Wild Bread, Faversham   

"Knead to Know was massively helpful when I started the Stoneham Bakehouse journey.” Simon Cobb, Stoneham Bakehouse, Hove 

“This book was a goldmine for us back in the day.” Max Tobias, The Dusty Knuckle, London 

"The book was biblical for my personal journey!" Jo Bottrill, Jo’s Loaves, Bedfordshire 

"It's just the sort of book I wish I'd had when I started out.” Mark Stambler, Pagnol Boulanger, California  

Published 5 Jul 2021

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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