First pictures: Sustainable food on London 2012 menus includes Fairtrade, Red Tractor and Marine Stewardship Council logos to show Olympic visitors their food is from ethical, British and sustainable marine sources - a first for any Olympic or Paralympic Games!
The pictures on this page were taken on a visit to a Technical Rehearsal of the London 2012 Opening Ceremony, which took place on 23 July, 2012. Click on the picture on the left to see a close-up view.
The Food Legacy team at Sustain has worked with the London 2012 organisers (LOCOG) since 2009 to help them devise and implement a sustainable food policy. Throughout, we have also advocated high-profile communication of London 2012's commitment to sustainable food, to let the public know more about what they are eating. The London 2012 organisers, LOCOG – together with the London 2012 sponsor that has rights over the designs for the public-facing menus for the Games, Coca-Cola GB – agreed to include information about some of the ethical and sustainable fish standards for London 2012 Games catering. This means that for the first time, millions of spectators of the Olympic or Paralympic Games will see information about Fairtrade, Red Tractor, Marine Stewardship Council and free-range eggs.
"This is an important precedent and legacy in its own right, as assurance schemes are non-commercial, and therefore have the prospect of being permitted for display at future sponsored events, including future Olympic and Paralympic Games," said Kath Dalmeny of Sustain, a member of the London 2012 Food Advisory Group who chaired the sustainable fish working party that devised the London 2012 sustainable fish standard. "This will provide tremendous opportunities to promote the verifiable ethical and sustainability credentials of food, without competing with sponsor interests."
The red panel on the top-right of the menu is displayed on the majority of the public-facing menus for the London 2012 Olympic and Paralympic Games. It highlights three of the assurance schemes that appear in the baseline standards for food as part of the London 2012 Food Vision – Fairtrade, Red Tractor Farm Assured, and Marine Stewardship Council (MSC). In addition, the panel highlights London 2012’s commitment to using free-range eggs (for all except liquid egg ingredients, due to lack of availability).
A high proportion of RSPCA Freedom Food chicken and pork has also been used in menus for many London 2012 venues (e.g. Athlete's Village and the Media Centre), but not for all, so the logo does not appear in this panel. But these impressive animal welfare achievements are worth noting nonetheless.
Read more about London 2012's commitment to using only demonstrably sustainable food.
Food Legacy: The campaign, launched October 2011, is inspired by the London 2012 Food Vision adopted by the organisers of the London 2012 Olympic and Paralympic Games. Food Legacy asks caterers, restaurants, event organisers and hospitality organisations to commit publicly to taking steps to improve the healthiness, ethics and sustainability of the food they serve.
