Buy your limited edition Real Bread gear today!

Ahead of this year’s Real Bread Week (23 February – 3 March), Balcony Shirts has released the exclusive I Am Real Bread range.

Design copyright the Real Bread Campaign

Design copyright the Real Bread Campaign

The design ties in with #WeAreRealBread, a forthcoming new initiative being launched by the Real Bread Campaign to reveal the many, varied and often hidden faces behind the rise of Real Bread.

If you’re one of them, you can get it off (well, on) your chest with an I Am Real Bread t-shirt or apron, or raise a toast with and I Am Real Bread mug. The t-shirts are available in green or white, with a backprint option so that the design can still be seen if worn under a bakery apron.

These are only available from 1 February – 8 March 2019, exclusively from Balcony Shirts, who’ll make a doughnation to the Campaign for each one sold.


In addition to the social media element of We Are Real Bread, the Real Bread Campaign is seeking funding for a planned project involving professional photographers to help illustrate and tell more of the smorgasbord of stories of the many people in its international network.

The Campaign continues to urge organisers to add details of their Real Bread Week classes and other activities as soon as possible to the Real Bread calendar

Real Bread Campaign


mailing list

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

The Green House
244-254 Cambridge Heath Road
London E2 9DA

0203 5596 777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2019
Registered charity (no. 1018643)
Site map
Data privacy & cookies