The guidelines include recommended sugar limits for nine food groups, including biscuits, breakfast cereals, yogurt, confectionery, ice creams, spreads (including peanut butter) and cakes.
One of the main commitments in the Government’s childhood obesity plan was to reduce the amount of sugar contained in manufactured foods. The industry's challenge is to reduce sugar by 5% by August 2017 and overall by 20% by 2020. The guidelines suggest the industry can meet the target by reformulating products, reducing the size of single portions, and shifting consumer purchasing towards lower or no added sugar products.
Read the PHE Guidelines here, and find out more about Sustain's campaigning work to improve children's diets here.
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.