Veteran campaigning organisation (and Sustain member) the National Federation of Women's Institutes (NFWI) has thrown its considerable weight behind efforts to persuade supermarkets to reduce food waste.
A new report, Wasted Opportunities, calls on the retailers not only to reduce their own waste -- and provide better information on how much food is wasted along supply chains -- but also to make it easier for customers to avoid waste.
For example, their research found that 40% of WI members said that prepacked products led them to overbuy, with 84% expressing a preference for buying products loose. WI members told the NFWI that being given the opportunity to buy products loose or in smaller packs at a similar price per kilo to larger packs were the two best interventions supermarkets could take to help them reduce food waste in the home. Read all the report's recommendations here.
Sustain campaigns for a less wasteful food supply -- read more here.
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
