Fermented wheat flour = stealth additive?

The Real Bread Campaign works towards everyone having a realistic chance to choose Real Bread, for whatever reason(s) they need or want to. Amongst the elements essential to people having the chance to make better-informed food choices are truthful and honest labelling and marketing.

We believe that companies deploying 'clean label' practices (such as choosing not to declare when the innocuous-sounding 'fermented flour' is a cover story for adding propionic acid as a preservative) is dishonest and misleading.

Does ‘clean label’ mean ‘clean’ product?

Questions and concerns about ultra-processed food (UPF) are increasing, with many people expressing a preference for food that is unprocessed or, at least, less processed. Ingredients lists help towards this, supporting everyone’s right to know what goes into food and the choice of avoiding additives…or do they?

Since the Campaign began in 2008, we have been highlighting a legal loophole that permits manufacturers to leave additives-by-another-name off ingredients lists. If a substance is deemed to be a ‘processing aid’, *shazam* a company can choose to act as if it was never there, even if it leaves behind residues or by-products. To be clear, the law doesn’t prevent a manufacturer declaring a ‘processing aid’ on the ingredients list, the legislation simply doesn’t require them to do so.¹

Another ruse is what additive pushers (sorry, ingredient suppliers) and Big Food corporations delight in referring to amongst themselves, and in trade press, as ‘clean label solutions’. These tend to have names that are likely to be perceived as sounding more natural or less off-putting than (for example) mono and diacetyl tartaric acid esters of mono and diglycerides of fatty acids (aka the emulsifier E472e).

Confession time

It turns out that one of these ‘label friendly solutions’ is fermented flour, also known as cultured flour. Despite running the Real Bread Campaign for more than 16 years, I have to admit that I was caught out by this. I had rather naively assumed it meant flour that had been fermented using lactic acid bacteria. I basically thought it was a lab / factory produced sourdough starter culture, denatured (killed), then sold as a powder to be used as a flavour enhancer for doughs left wanting by shortened fermentation times.

It turns out that what it can (and often does) mean is flour fermented using bacteria (such as Propionibacterium freudenreichii) to generate propionic acid. This has antimicrobial properties similar to its salt, calcium propionate (E282), an additive widely used as an artificial preservative by industrial dough fabricators.² Both are used to extend what companies call ‘durability’ (and the rest of us call shelf life), prolonging the time their products remain saleable. By inhibiting mould growth, such preservatives might also help to reduce domestic food waste, though UK homes binning something like 24 million factory loaf slices every day must be factored into any analysis of how well that’s working out.

What’s the problem?

We believe that a company choosing not to declare the added propionic acid by name is misleading by omission of material information. This fact should be declared for whatever reason people want or need the information. Doing so will have no impact on people who don’t want or need it.

The Campaign is not in the business of scaremongering. Eating an industrial wrap, sandwich, bagel or whatever, which has been covertly laced with propionic acid, is not going to kill you.  It is an additive approved for food use in the UK, EU, USA and many other territories. While there are studies that have questioned its possible negative effect on the gut microbiome and its safety more generally, other studies have suggested potential health benefits. As we often point out: additives, while functional, are unnecessary and history is littered with those that governments and Big Food once assured us were safe, which were then banned or withdrawn on health grounds. More research is needed. 

But what about…

In anticipation of any whataboutery, why do we challenge undeclared addition of propionic acid but not the non-declaration, on a sourdough bread ingredients list, of the products generated by a starter culture? This is a matter of purpose and intent. The sourdough process relies upon using a live starter culture to generate lactic and acetic acids. Everyone who knows about sourdough bread making expects this, and there is no need or intention for bakers and retailers to lead anyone to believe otherwise.

Though propionic acid is also generated by bacteria, it is not essential for making bread or any other baked goods and nobody expects it to be used. While the description ‘fermented flour’ is factually correct to a point, it is not the whole truth. I think the term ‘clean label’ is a clear indication of intent, which doesn’t smell like honesty and transparency to me.

Choice

The Real Bread Campaign has never told anyone what they should or shouldn’t eat; or sought to ban any additive, the Chorleywood Process or other means of manufacture. Instead, we enthusiastically encourage people to choose Real Bread, whether made at home by hand or machine; from a public sector menu; or bought, preferably from a local, independent bakery. Many people choose otherwise and we support their right to do so. 

We also work towards a future of Real Bread For All, in which everyone has a realistic chance to choose it. Major manufacturers and supermarkets have the ability to make Real Bread available and accessible more widely but generally choose not to. Due to a range of factors, including economy of scale and the ability to more than make up profit margins elsewhere in a shopping basket, retailers could offer Real Bread at a very low price but, again, they generally choose not to. The issue I’m raising in this particular post, however, is transparent and honest labelling and marketing, rather than urging companies to change their prices or what they manufacture and sell.

Going back to the start of this post, choice is fundamental to our ethos and work, with our ideal being people able to make better-informed choices. Can the same be said of the manufacturers, suppliers, marketers and users of the preservative propionic acid that present it simply as ‘fermented flour’? 

Propionic probing
Have you spotted bread (or industrial dough product) with fermented flour on the ingredients list?

We’d love you to take a photo of the pack front and ingredients list then either email the manufacturer, or contact them on social media, to ask if they are using 'fermented flour' as clean label code for the presevative propionic acid. Please let us know what response you get.

¹ Conversely, the law doesn’t require Big Bakers, supermarkets etc. to use any marketing claims, but they seem more and willing and able to make plenty…

² Please don’t refer to it as a ‘bread additive’. Additives are not used in making bread, they’re used in manufacturing industrial dough products.