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Sustainable Food
Eat the seasons!

StrawberriesWhat’s the problem?

The food we eat is being transported further than ever,[1] and there is increasing demand for a wide range of ready-prepared and exotic out-of-season produce. These trends are associated with all sorts of environmental and other problems, such as:

What can we do about it?

Buy more seasonal food
There is growing consumer demand for more seasonal and local food. Two thirds of consumers say they are trying to buy more seasonally,[3] and at least a quarter of visitors to restaurants specialising in ethnic cuisine want more healthy dishes featuring fresh, local ingredients.[4] This is because local, seasonal food is seen by consumers as being fresher, tastier and more nutritious.[5] As the National Consumer Council (NCC) has noted, “Seasonal food can offer better taste and be more affordable, while local food can deliver freshness, reduce food miles, offer benefits to local farmers and communities and help reconnect consumers with where their food comes from.”[6] To support and encourage local, seasonal food, you can:

For further information


[1] Food transport accounted for an estimated 30 billion vehicle kilometres (a unit of measure representing the movement of any transport vehicle over one kilometre) in 2002, of which 82% are in the UK. P. Watkiss, The Validity of Food Miles as Indicator of Sustainable Development, Defra, 2005
[2] Food transport produced 19 million tonnes of carbon dioxide in 2002, of which 10 million tonnes were emitted in the UK, almost all from road transport. This figure represents 1.8% of the total annual UK carbon dioxide emissions and 8.7% of the total emissions from UK road use. P. Watkiss, The Validity of Food Miles as Indicator of Sustainable Development, Defra, 2005
[3] Institute of Grocery Distribution, Retail and Foodservice Opportunities for Local Food, March 2006
[4] Mintel, Ethnic Restaurants and Takeaways – UK, June 2006
[5] Institute of Grocery Distribution, Retail and Foodservice Opportunities for Local Food, March 2006
[6] National Consumer Council (2006) Seasons’ Promise: An enjoyable way to tackle climate change, by Sue Dibb, Joanna Collins and Ed Mayo, see: http://www.ncc.org.uk/nccpdf/poldocs/NCC133_seasons_promise.pdf
[7] To find out more about food co-ops visit http://www.foodcoops.org/ - also the Making Local Food Work programme at: http://www.makinglocalfoodwork.co.uk/
[8] For more information on these and other assurance schemes, see the Farming for the Planet section in this document.
[9] Assured Produce (AP) is a part of Assured Food Standards (AFS) for the production of fruit, salads, herbs and vegetables. See here for information on the scheme and its logo http://www.assuredproduce.co.uk/.