Phil Greer, West London
Phil Greer is a builder from Ealing, West London. He says, "I love eating fish and I want future generations to be able to enjoy what we have experienced. I read "The End of the Line" book on holiday a few years ago and I was shocked and angry. If governments aren't going to do what's needed, then the least I can do, is do the right thing myself. I only ever buy certified sustainable fish now - like MSC."
His advice to people and businesses that eat or serve fish is: "Read 'The End of the Line' - you'll never be able to eat endangered fish again. And become a member of organisations like Greenpeace and Sustainable Fish City, who are taking action to protect the seas."
His advice to people and businesses that are ignoring the problems of unsustainable fishing is: "I'm not buying from you any more! Wake up and do something!"
Hugh Fearnley-Whittingstall, Fish Fight
I have been travelling around the UK meeting fishermen, marine conservationists, politicians, supermarkets bosses, and of course fish-eating members of the public. It has changed the way I think about fish.
Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons
Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.
Rosie Boycott, London Food Board
Taking a sustainable approach to fish is critical to the food security of our city. It is shocking to think that within our lifetimes, we could lose some of our favourite species from the seas forever.