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News: Hovis 50% better than the rest?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Wednesday 20 May 2026
News: Hovis bloomers ad complaint
The Real Bread Campaign submits Advertising Standards Authority complaint.
Real Bread Campaign | Friday 6 October 2023
News: Hovis ad ‘insult’ to local bakers
‘Not at all accurate or representative’ Real Bread Campaign tells ASA.
Real Bread Campaign | Friday 9 October 2026
News: Hovis ‘wholemeal’ case referred to government
Trading standards complaint escalated to Defra for ‘greater clarity’ on half white loaf marketing.
Real Bread Campaign | Thursday 26 January 2023
Page: Hovis advertising
The Real Bread Campaign's complaint to the Advertising Standards Authority that Hovis advertising was misleading
Real Bread Campaign
News: Advertising Standards Authority failing to protect consumers says the Real Bread Campaign
Today, the Advertising Standards Authority (ASA) rejected a complaint from the Real Bread Campaign that the Hovis 'Rolls' television advertisement had breached the TV Advertising Standards Code by misleading consumers. The Campaign believes that in doing so, the ASA is guilty of a failure of duty to the public and now calls on consumers to take action.
Real Bread Campaign | Wednesday 16 December 2009
News: Ad watchdog’s bloomer?
ASA allows Hovis' rustic, authentic, traditional, artisanal-inspired and no artificial preservatives claims.
Real Bread Campaign | Wednesday 28 February 2024
Blog: As good today as it’s always been?
Real Bread Campaign coordinator Chris Young looks back on a 2009 Hovis advertisement complaint.
Real Bread Campaign | Tuesday 16 April 2019
News: Big brand sourfaux exposed
Products manufactured by Warburtons, Hovis, Allinson and Roberts have all failed the Real Bread Campaign’s genuine sourdough test.
Real Bread Campaign | Tuesday 28 May 2019
News: Government listens to Real Bread Campaign
Defra ‘currently considering’ issue of wholemeal legislation.
Real Bread Campaign | Friday 3 February 2023
