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News: Big Bakers held to account over wholemeal marketing
Relabelling required thanks to Real Bread Campaign action.
Real Bread Campaign | Monday 23 October 2023
News: Sainsbury’s ordered to say adios to white flour in wholemeal tortillas
Trading standards raps supermarket’s knuckles for regulation breach.
Real Bread Campaign | Wednesday 26 July 2023
News: Real Bread Campaign wholemeal proposal to be adopted
Legal description amongst UK regulatory changes.
Real Bread Campaign | Wednesday 17 January 2024
News: Hovis ‘wholemeal’ case referred to government
Trading standards complaint escalated to Defra for ‘greater clarity’ on half white loaf marketing.
Real Bread Campaign | Thursday 26 January 2023
News: Supermarkets defend use of white flour in wholemeal loaves
They tell the Real Bread Campaign white flour is being used but not as an ingredient.
Real Bread Campaign | Monday 10 July 2023
News: Wholemeal sourdough named Britain’s Best Loaf
A loaf created by Real Bread Campaign supporter Lee Smith’s Poppyseed Bakery has taken the crown in the annual baking competition.
Real Bread Campaign | Monday 8 April 2019
News: Real Bread Campaign’s Aldi half-white ‘wholemeal’ win
Intervention results in retailer changing loaf label and marketing.
Real Bread Campaign | Thursday 10 April 2025
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
News: The truth, the wholemeal truth?
Defra considers half and half loaf marketing.
Real Bread Campaign | Monday 26 September 2022
News: Aldi 'dark rye sourdough' trading standards case
Company fails to declare how much / little wholemeal rye flour in the mainly non-wholemeal wheat loaf.
Real Bread Campaign | Tuesday 10 February 2026
