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News: Real Bread Campaign wholemeal proposal to be adopted
Legal description amongst UK regulatory changes.
Real Bread Campaign | Wednesday 17 January 2024
News: Hovis ‘wholemeal’ case referred to government
Trading standards complaint escalated to Defra for ‘greater clarity’ on half white loaf marketing.
Real Bread Campaign | Thursday 26 January 2023
News: Supermarkets defend use of white flour in wholemeal loaves
They tell the Real Bread Campaign white flour is being used but not as an ingredient.
Real Bread Campaign | Monday 10 July 2023
News: Wholemeal sourdough named Britain’s Best Loaf
A loaf created by Real Bread Campaign supporter Lee Smith’s Poppyseed Bakery has taken the crown in the annual baking competition.
Real Bread Campaign | Monday 8 April 2019
News: Real Bread Campaign’s Aldi half-white ‘wholemeal’ win
Intervention results in retailer changing loaf label and marketing.
Real Bread Campaign | Thursday 10 April 2025
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
News: The truth, the wholemeal truth?
Defra considers half and half loaf marketing.
Real Bread Campaign | Monday 26 September 2022
News: Sainsbury’s forced to re-label 50% white loaf
Trading standards advises supermarket to drop the word 'wholemeal'.
Real Bread Campaign | Monday 30 October 2023
News: Government listens to Real Bread Campaign
Defra ‘currently considering’ issue of wholemeal legislation.
Real Bread Campaign | Friday 3 February 2023
Publication: A wholegrain of truth? Industrial loaf names, claims and contents
A Real Bread Campaign investigation of 'wholegrain' loaves marketed by some of the UK's highest profile industrial loaf manufacturers found one loaf that declared a miserly 6% wholemeal flour.
Real Bread Campaign | Wednesday 27 February 2013
