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News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
News: Warburtons drops ‘wholemeal’ from 50% white loaf name
Product renamed after Real Bread Campaign intervention.
Real Bread Campaign | Tuesday 30 January 2024
News: Big Bakers held to account over wholemeal marketing
Relabelling required thanks to Real Bread Campaign action.
Real Bread Campaign | Monday 23 October 2023
News: Wholemeal sourdough? Oca-doh!
Real Bread Campaign challenges online retailer over naming of loaves.
Real Bread Campaign | Friday 7 February 2025
News: Flour ‘fortification’ exemptions introduced
‘Other’ wheats and small mills offer additive-free flour choices.
Real Bread Campaign | Thursday 14 November 2024
News: Industrial dough fabricators: update
The latest on current Real Bread Campaign enquiries and complaints.
Real Bread Campaign | Tuesday 3 October 2023
News: The Real Bread Campaign Demands An End To Unlabelled Enzymes In Bread
In an email to a concerned member of the public, Gordon Polson, Director of The Federation of Bakers, has explained his initial failure to respond to a letter from the Real Bread Campaign and the Real Food Festival about unlabelled processing aids* by saying 'We did not reply because we could not stop using them which they know.'
Real Bread Campaign | Wednesday 6 May 2009
News: New call for wholemeal law clarity
Hull trading standards echoes the Real Bread Campaign’s call to Government.
Real Bread Campaign | Friday 26 May 2023
News: Bread regs: light at the end of the tunnel?
Amendments to be published within weeks, says Defra.
Real Bread Campaign | Tuesday 22 October 2024
News: Wholemeal loaf law breach?
Real Bread Campaign questions loaf manufacturers using the word wholemeal to market 50% white loaves.
Real Bread Campaign | Thursday 9 June 2022
