Policy measures to tackle diet-related climate impacts can either address 'supply side' or as in the case of this report 'demand-side' issues.
The report argues that demand-side measures, which relate to food consumption, food value chains, and food loss and waste, will certainly be necessary to reduce emissions, and may have a larger technical mitigation potential than supply-side measures.
The report assesses various demand-side policies and measures, and looks at evidence of these measures’ impacts on behaviour that directly result in reduced emissions from the agri-food sector. The measures include ‘soft’ measures (such as health promotion initiatives and product labelling) and ‘hard’ measures (such as consumption taxes or subsidies).
An important finding is that the feasible mitigation potential of demand-side measures is often much lower than current estimates of the technical or theoretical mitigation potential. The report therefore stresses the importance of setting realistic targets. It also recommends pursuing efforts to shift consumption away from livestock products, as this offers a major opportunity for mitigation.
Read the report
here, and find out more about Sustain's campaigning work for a greener, fairer food system
here.