A new fund has been launched to tackle the critical issue of veg consumption which is contributing to 20,000 premature deaths every year in the UK.
VEG POWER is a marketing fund that will use the top people in the advertising industry to create impactful, innovative digital campaigns aimed at children. It is part of the work of the Peas Please initiative.
It links up with Veg Cities, the future feature campaign of Sustainable Food Cities, led by Sustain in partnership with Peas Please. Veg Cities will support cities and other local areas to increase availability and consumption of veg and will tap into the resources coming out of VEG POWER. The Veg Cities Campaign Grants for members of the Sustainable Food Cities Network are also opening today 3rd May and applications will be received until 4th June 2018.
Sir John Hegarty has been supporting the creation of the VEG POWER fund and believes this is a real chance to use ‘advertising for good’. "We have hit crisis point with our children’s diets and 1 in 3 of our children are leaving primary school obese or overweight, leaving them at higher risk of developing diet related diseases such as Type 2 Diabetes. Action is needed now."
To kick start VEG POWER, a Crowdfund has been launched asking for businesses and individuals to support the need for more vegetable marketing. This is about all coming together to help parents throughout the UK get more veg into kid’s bellies.
VEG POWER is being backed by celebrity chefs, medical experts, food producers and teachers and will aim to transform children’s current attitude to vegetables. With strong simple digital content it will inspire children to embrace and love the huge variety of vegetables on offer. Currently 80% of our kids are not eating enough vegetables. The fund will also support and help parents by offering an alternative to the junk food advertising that kids are exposed to everyday.
86% of children are reported by parents to pester them for junk food. Parents and children are bombarded with advertising and promotions and currently only 1.2% of food and drink advertising spend goes on vegetables.
Sustainable Food Cities
Sustainable Food Cities: The Sustainable Food Cities Network helps people and places share challenges, explore practical solutions and develop best practice on key food issues, so if you are working to drive positive food change or are interested in developing a Sustainable Food City programme, please do get in touch.
Seven cities and local authorities are looking to dump junk food adverts or promote healthier...
Somerset’s first food trail - the culinary equivalent of an art trail - takes place 20 July -...
Sustainable Food Cities have produced a practical guide to ensuring a long term dependable income...
The next Women’s Environmental Network Forum will discuss the role of women’s...
Feeding Manchester has published a detailed outline showing what needs to be done for everyone to...
The SUGAR SMART campaign held a successful one year celebration event at London's City...
Whether you are leading a local campaign, taking action as a participating setting, or an...
Makemore Festival are bringing five fantastic days of making and doing to Victoria Park this August...
Sustain joined thirty-four organisations, reflecting a wide range of food, farming, consumer and...
The Advertising Standards Authority has upheld complaints against a KFC 'Mars Krushem'...
The Green House
244-254 Cambridge Heath Road
Projects & campaigns
Better Hospital Food
Children's Food Campaign
Food and Farming Policy
Food co-ops toolkit
Good Food For London
London Food Link
Planning Food Cities
Real Bread Campaign
Roots to work
Save Our Antibiotics
Sugar Smart UK
Sustainable Fish Cities
Sustainable Food Cities
The Big Dig
Urban Food Fortnight