However, experience shows that voluntary commitments are too easily broken or ignored without a government body relentlessly putting pressure on companies to act. That is one of the lessons of the Responsibility Deal that the Health Secretary and the Public Health Minister should heed.
Reformulation is only one weapon in the battle to reduce sugar consumption. Using pricing to change buying habits, such as through the introduction of a 20p per litre duty on sugary drinks, is another fruitful avenue that should be explored; alongside tougher restrictions on the marketing of high sugar products to children.
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
