Sustain member Eating Better welcomes Simon Billing as their new executive director.
Simon Billing will lead the Eating Better alliance as it aims to shift the nation’s eating habits to be healthy and sustainable. He will take up the appointment in July as Sue Dibb who has led Eating Better since its launch in 2013 will be retiring this summer.
Simon joins Eating Better from Forum for the Future who are also a member of Sustain. He says he is excited to join Eating Better at such a momentous time:
“The rise of flexitarianism, new retail launches every week, new research from leading universities and exciting innovation on protein alternatives all provide unique opportunities to make progress.
“I believe that the UK is one of the most dynamic and exciting places on the planet for this discussion right now and Eating Better has been central to this. However, there is a lot of work to do to see a mainstream change in diets that are better for people and the planet. I look forward to working with influential alliance supporters and partners and committed staff.”
Clare Oxborrow, Chair of Eating Better, welcomes Simon’s vision, expertise and enthusiasm: “Over the last five years Eating Better has helped drive the huge increase in people’s interest in eating less and better meat for their health and the health of the planet. Flexitarianism is now a major trend which food businesses are responding to. We look forward to working with Simon, our growing number of alliance supporters and partners to transform the way we eat for the future.”
Sustain: Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.
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