Protein Challenge 2040

Food industry organisations work with environment and health pressure groups to explore issues around production and consumption of protein.

Protein is an important component of our diets but the way it's currently produced is not sustainable. Forum for the Future have built a consortium of organisations including WWF, the Global Alliance for Improved Nutrition, Quorn, Volac, Hersheys and Waitrose to discuss how to balance supply and demand for protein in a way that's good for health and the environment.


Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.

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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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