News • Children's Food Campaign
Co-op’s “Fresh 3” price cuts a boost to 5 a day eating
Children’s Food Campaign welcomes the The Co-operative supermarket’s commitment to price cuts and promotions on fresh fruit and vegetables across its stores, including in its smaller, convenience store formats.
Too often supermarkets’ promotional activity and price cuts further entrench the cheapness and availability of sugary and fatty snacks and processed food, whilst doing little to encourage customers to switch to healthier alternatives. The fruit and veg pledge of the Responsibility Deal has so far failed to reverse this trend. The Government must include food promotion in any new version of the Responsibility Deal, and look at ways of ensuring all companies sign up to rebalance their promotions and make healthy, sustainable food more available and affordable.
The Co-operative itself still has further to go, particularly on getting rid of sweets and chocolates at the checkout and queuing areas, and in the types of products it promotes in its marketing materials. And we wait to be reassured that in-store discounts on fresh produce do not come at the cost of the price paid to farmers or the push for more sustainable sourcing.
For full details of The Co-operative's price cuts, see their press release.
Published Wednesday 17 June 2015
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
