Bake 5: A fantastic fillip for flour arrangers

Five of the leading suppliers to Britain’s domestic and small, independent bakers have joined forces to create a membership incentive package to help the Real Bread Campaign survive and thrive.

As a boost to the Real Bread Campaign’s drive to attract 1000 new members in 2014, from 1 March everyone joining or renewing their membership will be eligible for exclusive offers from Bakery Bits, Bread Matters, Doves Farm, Marriage’s and Shipton Mill.

The Campaign, part of the food and farming charity Sustain, has plans for a new project called Together We Rise. This is designed to help thousands of people living with mental health issues and facing a range of other challenges to benefit from the therapeutic, social and employment opportunities Real Bread making offers.

The ability to launch the new project, however, relies on the charity raising the dough to do it.

Campaign coordinator Chris Young said: ‘Right now, membership fees are the only income Sustain receives to be able to keep running the Campaign. It’s brilliant that our members at some of the best-known mills and equipment suppliers to the Real Bread bakers of Britain have pulled together to create an offer help us say thank you to people for their support of our charity’s vital work.’

Together the Bake 5 offers represent a saving of more than the annual Campaign membership fee, which starts from less than £2 a month for individuals and microenterprises.

They are:

• Bakery Bits - £5 off
• Bread Matters - £10 off
• Doves Farm – 3 FREE 1kg bags of artisan range flour
• Marriage’s - 10% off
• Shipton Mill - 10% off

All Campaign members are eligible for a range of other offers, including discounts at more than 40 baking schools.

The Campaign has also started to ferment plans for this year’s Real Bread Maker Week (10-16 May) – the annual celebration of Real Bread and its creators, and is confident of securing a publishing deal for its second book – a collection of recipes and stories from Campaign members.

Full details of the Bake 5 offers, the membership scheme and the rest of the Campaign’s work can be found at: www.realbreadcampaign.org

**ENDS**

For more information please contact Chris Young: chris [at] sustainweb.org or 0203 5596 777​
www.realbreadcampaign.org       twitter.com/realbread     facebook.com/realbreadcampaign

NOTES

The Real Bread Campaign is part of the food and farming charity Sustain: the alliance for better food and farming.  Its mission is to find and share ways to make bread better for us, better for our communities and better for the planet.

Membership
Real Bread Campaign membership is open to everyone – you don’t have to be a baker to join us! The Campaign’s mutually-supportive network helps bring together bakers and everyone else who loves the real thing, and questions what hidden costs might lie behind industrial alternatives. Originally aimed at the breadheads of Britain, the Campaign has since attracted members in around 20 countries.

Other Real Bread Campaign initiatives include:

• Rising Up: our report on the therapeutic, social and employment opportunities Real Bread making offers to people living with mental health issues and facing a range of other challenges:  http://bit.ly/1hODaG6
• Together We Rise: the project based on the recommendations of Rising Up to help thousands of people to benefit: http://bit.ly/NVGPoi
• Knead to Know: the Real Bread starter To date, more than 2000 people have benefitted from the Campaign’s guide to setting up a successful Community Supported Bakery or home-based microbakery, which is now published by Grub Street: http://bit.ly/1fftqUu
• The Real Bread Finder is the only online directory dedicated to helping people find where to buy Real Bread locally in now used by around 600 bakeries. Free for bakers to add, and people to seek, local places to buy Real Bread: http://bit.ly/1k1JV5Q
• The Real Bread Loaf Mark is helping more than 120 bakers to give, and countless shoppers to get, an at-a-glance assurance that: ‘this is Real Bread!’ http://bit.ly/1kCuiAd

The Bake 5 offerers
(That's not a real word, is it?)

Bakery Bits
“We are proud to stock one of the largest selections of baking tools and equipment for amateur bakers, professional bakers and restaurateurs. Whatever your requirements, we are confident that we have the products that you need to bring your recipes to life. We also stock a range of artisan flours and specialist ingredients, books and gifts. Whether buying for yourself or you want to find the perfect present for someone who is passionate about baking, we can help.”  
bakerybits.co.uk
@bakerybits
facebook.com/BakeryBitsLtd

Bread Matters
“Andrew Whitley is the author of Bread Matters and co-founder of the Real Bread Campaign.  Andrew campaigns with thoughtfulness and commitment for better quality in our daily bread and an end to the adulteration of the staff of life. As well as running Real Bread classes and courses, Bread Matters has an online shop of specialist baking equipment. Andrew recently launched the Bread Matters Fungal Network to link everyone who uses of the sourdough starter that has raised millions of loaves since he brought its ancestor from Russia in the early 1990s.”
breadmatters.com

Doves Farm
“Doves Farm Foods was established in 1978 and is now one of the leading specialist flour mills in the UK, milling a range of organic, rare and gluten free grains. In addition to great tasting bread flours, we make a large variety of organic and gluten free products including, biscuits, cookies, cereal bars, breakfast cereals, pasta and baking requisites.  Two mills and two bakeries operate daily on our Wiltshire farm, enabling us to fully separate production of gluten containing and gluten free products.”
dovesfarm.co.uk

Marriage’s
“Family run flour millers since 1824, Marriage’s produce premium quality bread, cake and pastry flours, including organic varieties. Stoneground wholemeal flours are traditionally milled on hundred year old horizontal French Burr stones. Much of the wheat Marriage’s use is sourced from local Essex farmers, including from the family’s own farms only a few miles from Chelmer Mills. Marriage’s flour is available in 1.5kg bags and 16kg sacks.
flour.co.uk

Shipton Mill
“A time for everything and everything in its own time.  Shipton Mill produces flours of exceptional quality, without haste and with scrupulous care. The organic grain ground here produces flours that have a well established reputation among Master Bakers up and down the country”
shipton-mill.com