‘Ban meat adverts to save the planet’

In a new campaign - The Cow in the Room- Feedback say that to save the environment we need a 50% reduction in meat and dairy consumption by 2030.

People around the country are already changing the way they eat, whether that’s eating less meat, no meat, or making sure they only eat meat which has been locally and sustainably produced. Feedback say that now we need government and business to step up and do the same.

Feedback is calling for:

• The government to require public bodies like schools and hospitals to serve up majority meat-free meals
• The government to ban advertising of meat products – similar to the ban on cigarette advertising
• Companies to sign up to a 50% reduction in meat sold by 2030 and to progressively reduce the range and quantity of meat products they sell, starting with processed meats and beef (the two meat products which are worst for our health and hit the planet hardest)
• The government to support farmers who are exploring ways to raise animals sustainably, integrated with low carbon approaches to farming