News / Real Bread Campaign

The sourdough effect

A housing expert has suggested that anyone seeking the next property hotspot should look out for an artisan bakery making sourdough.

Quoting Anne Ashworth in The Times, an article (House prices: what the experts think) in The Week on 17 December 2016 noted:

The simplest way to identify an area with bright prospects in 2016 was to gauge the density of “young men with beards who are running artisan bakeries'.  Hipster locations that have “seen strong growth (not only of facial hair)” include Dalston in east London and Montpelier in Bristol, according to Zoopla.  Call it the “sourdough effect”.

The Real Bread Campaign believes that this virtuous circle analysis is very plausible. Business owners tend to set up, or revive, Real Bread bakeries, proper pubs, local markets, good food eateries, and so on in neighbourhoods where they are confident people will support them. At the same time, good food businesses are surely a factor in encouraging people to move to an area and pay the asking price for property there.


Sheep farmer. Credit: Cottonbro | Pexels

Demand Government buys high-quality food for our schools and hospitals

Take our online action

Published 22 Dec 2016

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

Latest related news

Support our charity

Your donation will help support the spread of baking skills and access to real bread.


The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2022
Registered charity (no. 1018643)
Data privacy & cookies