Having published the No Loaf Lost guide in January 2018, the Real Bread Campaign can now announce the names of the first ten bakeries to sign the No Loaf Lost pledge to slice loaf surplus and waste.
Real Bread Campaign
To date, more than 125 copies of the free guide have been downloaded, and the following SME bakeries have signed the pledge:
The Real Bread Campaign will contact each bakery that signs the pledge after six months for a progress report.
Hobbs House Bakery managing director George Herbert said: “we found the No Loaf Lost guide useful reading.”
As part of its existing Flour Footprint initiative, the company has already implemented several No Loaf Lost action points. The company is also demonstrating that surplus and waste reduction practices can be built into a successful bakery’s business model. These include:
As a Courtauld 2025 engagement partner, the Real Bread Campaign urges all bakeries and loaf retailers to work to reduce their surplus and waste, and encourages SME bakery owners to download the No Loaf Lost guide and sign the No Loaf Lost pledge to:
If you run an SME bakery that already follows a surplus and waste reduction plan that you’d be willing to share with other bakeries, please email the Real Bread Campaign.
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