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Real Bread bakeries commit to slicing loaf surplus

Having published the No Loaf Lost guide in January 2018, the Real Bread Campaign can now announce the names of the first ten bakeries to sign the No Loaf Lost pledge to slice loaf surplus and waste.

Baguettes by Chris Young

Baguettes by Chris Young

To date, more than 125 copies of the free guide have been downloaded, and the following SME bakeries have signed the pledge:

  • Abundance Bakehouse, Cambridge
  • Amazing Grains, Olney
  • The Badger Bakery, Woking
  • Hobbs House Bakery, Bristol and south west
  • Love Bread Bakery, Huddersfield
  • Pain de Dilay,  Nouvelle Aquitaine, France
  • Rugby Real Bread, Rugby
  • Stoneham Bakehouse, Hove
  • The Billowing Loaf, Gloucester
  • Yellow Door Deli, Portadown

The Real Bread Campaign will contact each bakery that signs the pledge after six months for a progress report.

Hobbs House Bakery managing director George Herbert said: “we found the No Loaf Lost guide useful reading.”

As part of its existing Flour Footprint initiative, the company has already implemented several No Loaf Lost action points. The company is also demonstrating that surplus and waste reduction practices can be built into a successful bakery’s business model. These include:

  • Each bakery measuring loaf surplus every day, allowing the manager to adjust the amount baked in future
  • Working towards only making loaves to order
  • Offering catering customers the option of receiving bread frozen to defrost as and when they need it
  • Redistributing or repurposing 100% of surplus bread, as toast and an ingredient in dishes on its café menus, passing on to local charities that can use it, donating it as animal feed to local farms, or giving it to staff members

As a Courtauld 2025 engagement partner, the Real Bread Campaign urges all bakeries and loaf retailers to work to reduce their surplus and waste, and encourages SME bakery owners to download the No Loaf Lost guide and sign the No Loaf Lost pledge to:

  • Publically state our commitment, promoting this to customers and more widely
  • Appoint a champion responsible for loaf surplus and waste reduction
  • Measure the weight and retail value of loaf surplus and waste we produce for two weeks
  • Write and implement an action plan with targets to reduce our loaf surplus and waste
  • Aim to redistribute or repurpose 100% of any surplus that remains
  • Train staff according to our plan
  • Report results to the Real Bread Campaign every six months, reviewing and (if necessary) revising our plan
  • Help to influence wider progress in loaf surplus reduction by other bakeries

If you run an SME bakery that already follows a surplus and waste reduction plan that you’d be willing to share with other bakeries, please email the Real Bread Campaign.



Published 11 Apr 2018

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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