Market Research or Community Needs Assessment?

Typically, a new business will carry out market research to assess the viability of a new product or service through research. The aim will typically be for financial gain.

In a community context, for social purposed projects, we often refer to this as a community needs assessment. The aim will typically be a social gain.

In this section we will outline the tools typically used for both methodologies:

Good Food Enterprise: Working to provide food that is good for people and the planet, and support local production playing a part in community beyond trading.

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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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