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Alex Jackson, from South London

Alex Jackson, South London"I think sustainable fish is an incredibly important issue, because it's scary to think that we could live in a world without fish. Even though we know when fish is being caught unsustainably, their demise can happen rapidly and irretrievably (e.g. cod stocks off Canada)."
 
"I do look for sustainable fish when I'm shopping or in a restaurant, but I would also like food businesses to look at what fish they're buying (this seems like a sensible first step!), and then to take some simple actions to ensuring that their fish really is sustainable. Perhaps they could start with something that isn't daunting or difficult to achieve. e.g. banning sale of endangered species. They will also need to recognise that their seafood buying policy will always need to change over time to reflect the evidence, so they could make a committment to always 'buying better'."

"Even better, food businesses could get MSC certification and, when they do, advertise it as much as they can! For me, I think this takes the stress out of shopping for seafood."

Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons

Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.

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