Skip to main content


Jenny Jones, London Assembly

Jenny Jones, London AssemblyJenny Jones is a Member of the London Assembly. She has worked for many years on environmental issues, championing the cause of sustainability and animal welfare in London government policy.

On the subject of fish, Jenny expresses her environmental concerns, "It makes sense to preserve a resource that you are going to want to buy or serve next year and forever. If you want your children and grandchildren to eat the same variety of fish that you can eat, shop wisely to guarantee the future."

Also, although most of us see fish as a food, and sustainable fish will guarantee us a future food source, there is a strong argument for maintaining our seas as an ecosphere of its own. Firstly, because we still don’t know very much about it; and secondly because it is a cleaning and oxygenating agent for the whole planet."

What has Jenny done to support sustainable fish?

From 2004, Jenny was Chair of London Food, a body set up by the then Mayor of London, Ken Livingstone, to write a food strategy for London that would reduce the city's carbon footprint and improve food access for the low paid. She explains, "In 2006, we put the draft strategy out for consultation, fairly confident that we’d got it right and would have very few negative comments. However, almost immediately the Marine Stewardship Council replied to the consultation saying, 'What about sustainable fish?'"

"Very embarrassing! We had forgotten to mention fish, except in passing. I at once replied to the MSC saying that if they would write a paragraph, we would put it into the strategy. That’s how the original food strategy for a sustainable London included sustainable fish. It was the Marine Stewardship Council that inspired us to take action."

Find out more about Jenny Jones on the London Assembly website, and
see her in action
on YouTube

Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons

Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.

more stories