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Sugary Drinks Duty

Support the campaign for a sugary drinks duty, to reduce children's sugar consumption.

The revenue generated could pay for programmes to improve children's health and protect the environment they grow up in.

How would the duty affect you?

Use our tool to see the positive effect on health in your local area.

Development of this tool has been supported by Food Active.

What are we calling for?

The Children's Food Campaign is calling for the government to introduce a 20p per litre sugary drinks duty to reduce sugar consumption, especially amongst children and teenagers.

Any revenue generated would be used to set-up a Children's Future Fund, paying for programmes to improve children's health and protect the environment they grow up in.

About the campaign

Why target sugary drinks?

Sugary drinks offer no nutritional benefits other than empty calories to a nation already suffering high levels of obesity-related diseases and dental decay – it would be good for our health and the environment if we drank less of them.

Soft drinks are the largest single source of sugar for children aged 4-10 years and teenagers.

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Why a duty?

A duty that encourages people to drink fewer sugary drinks can help improve their health, just like tobacco duties help people to quit smoking.

Our report A Children’s Future Fund – how food duties could provide the money to protect children’s health and the world they grow up in – recommended that a 20p per litre duty on sugary drinks was the most effective and practical fiscal method to achieve a change in consumption habits and benefit the most people.

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Who supports a sugary drinks duty?

Over 60 organisations - including Academy of Medical Royal Colleges, British Dietetic Association, CitizensUK, Faculty of Public Health, Friends of the Earth, Netmums and Unison - have already backed the campaign. Other advocates include Lord Darzi, London Health Commission chair, former health minister Ben Bradshaw MP, and the Directors of Public Health in the North West.


The global picture

There is a growing citizen movement across the world successfully pushing for duties on sugary drinks and for the revenue generated to be put into health programmes. France, Finland, Hungary and Mexico have all now introduced some form of duty. Several US cities could follow suit. And Ireland is seriously considering it. Now help make it our turn in the UK.

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About the Children’s Food Campaign

The Campaign aims to improve children and young people's health by campaigning for policy changes in our schools, in our communities and throughout our society that would promote healthy and sustainable food environments. The Children's Food Campaign is supported by over 100 UK-wide and national organisations. We are co-ordinated by Sustain: the alliance for better food and farming.

CFC logo

Contact the campaign

Malcolm Clark

020 7065 0902


The latest news from the campaign

Positive effects of sugary drinks tax already being seen

The Royal Society for Public Health (RSPH) welcomes the Soft Drinks Industry Levy saying that it has successfully encouraged manufacturers to reduce sugar in their products.


Have Coke lost their bottle?

Sustain responds to press reports on Coca-Cola's plans to change the sizing and prices of some of their products ahead of the implementation of the Sugary Drinks Tax.


Warning labels on sugary drinks can lower obesity

Labels that warn about the risks of sugary drinks steered virtual consumers to unsweetened drinks in a study by the John Hopkins Bloomberg School of Public Health.


Tell us your Children’s Food Heroes and Zeroes of 2017

It’s that time of year again where we look to celebrate the people and organisations that have made a significant contribution towards the Children’s Food Campaign’s goals over the past twelve months; and name the ‘zeroes’ who have thrown roadblocks in the way. Tell us who you would like to see win these awards.


Cheaper fruit & veg "would cut deaths from stroke and other diseases”

Each year thousands of deaths could be prevented by taxing unhealthy foods and subsidising healthy ones. These are the findings of a new study which links the correlation between the cost of healthy foods and shopping behaviour.


News archive


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Sustain: the alliance for better food and farming

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.