Sugary Drinks Duty
Support the campaign for a sugary drinks duty, to reduce children's sugar consumption.
The revenue generated could pay for programmes to improve children's health and protect the environment they grow up in.
What are we calling for?
The Children's Food Campaign is calling for the government to introduce a 20p per litre sugary drinks duty to reduce sugar consumption, especially amongst children and teenagers.
Any revenue generated would be used to set-up a Children's Future Fund, paying for programmes to improve children's health and protect the environment they grow up in.About the campaign
Why target sugary drinks?
Sugary drinks offer no nutritional benefits other than empty calories to a nation already suffering high levels of obesity-related diseases and dental decay – it would be good for our health and the environment if we drank less of them.
Soft drinks are the largest single source of sugar for children aged 4-10 years and teenagers.Find out more
Why a duty?
A duty that encourages people to drink fewer sugary drinks can help improve their health, just like tobacco duties help people to quit smoking.
Our report A Children’s Future Fund – how food duties could provide the money to protect children’s health and the world they grow up in – recommended that a 20p per litre duty on sugary drinks was the most effective and practical fiscal method to achieve a change in consumption habits and benefit the most people.Get the facts