This publication is a companion to Have you bottled it? How drinking tap water can help save you and the planet, that Sustain published in January 2007. It notes progress since then, here and globally, in encouraging the public and private sectors to use tap water instead of bottled water. It also looks at how the bottled water industry is responding to growing criticism of bottled water for being unnecessary, damaging to the environment, and expensive.


The Taps are Turning: Are we ending our love affair with bottled water?In December 2006, Sustain produced a report called 'Have you bottled it?' which aimed to raise awareness about how bottled water provides no health benefits over tap water and also about the detrimental effects that it has on the environment and also our wallets.

We concluded that:

  • tap water in the UK is one of the highest quality tap waters in the world;
  • tap water is great value for money, providing 50 glasses for a penny;
  • taste tests continue to show that tap water is equal to the taste of bottled water;
  • bottled water generates thousands of tonnes of plastic waste, most of which is not recycled; and
  • although most bottled water is from the UK or Europe,
    • some continues to be shipped thousands of miles,
    • all of it uses dwindling energy supplies - in production, transport, refrigeration and so on - contributing to greenhouse gas emissions, and
    • it is estimated that two gallons of water are used, for every gallon of water purified to put into the bottle.  

Sustain was partly inspired to produce the report by similar initiatives in North America and globally. Since our publication, little over a year ago, there have been many developments in the campaigns against bottled water around the world as well as in the UK. Some cities have banned bottled water in their offices, and some restaurants are switching to a tap water policy.

Although there is certainly more awareness of the issues around bottled water in the UK, the industry still appears to be growing.  In the UK, it is predicted that the market will increase from £1.5 billion in 2007 to a predicted £1.65 billion in 2010.  In 2006, the combined markets of Europe, the US and Japan in bottled water was estimated to be worth £16 billion and continues to rise.

Along with this growth however, there has been growing criticism of the wasteful practices of bottled water suppliers.  There has been progress in the campaign against bottled water consumption and, if the amount of media coverage on bottled water in 2007 is anything to go by, then the pressure on bottled water companies will surely increase in 2008.

This publication is designed to be a companion to 'Have you Bottled It?' so it does not repeat all the arguments in favour of tap water.  Instead it notes the current international and domestic developments on the consumption of bottled waters in both the private and public sectors.  We hope that this report will build on the interest in 2007 and contribute to the growing movement to replace bottled water consumption with tap water in the UK and internationally, for the good of our health and the environment.

Report contents

1. Introduction

2. What is government doing to lead by example?

  • National government
  • Local government 
  • Public places 

3. What are businesses doing?

  • Small is beautiful
  • Big is improving 

4. Global initiatives

  • San Francisco
  • Other cities
  • Gathering momentum

5. How is the bottled water industry responding?

  • The rebranding of water
  • Not on the posters
  • "Enhanced" water
  • Targeting children
  • The bottle industry battles back

6. What next?

  • Government
  • Business
  • Individuals
  • Organisations and contractors


  • Summary of Sustain’s survey of some government departments and agencies' policies on bottled water
  • Advice for organisations and contractors
  • Where to get more information 

The taps are turning - Are we ending our love affair with bottled water?
ISBN: 978-1-903060-47-6 30pp - 2008 | 1003Kb


Published Saturday 1 March 2008

Food Facts: A series of short reports on over a dozen different products, shows how people's shopping choices - as well as government policy - can protect the environment, enhance social justice and improve health.

ISBN: 978-1-903060-47-6 30pp - 2008


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