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News: M&S loaf tanning salon update
Trading standards announces decision on a 2024 Real Bread Campaign complaint.
Real Bread Campaign | Monday 29 June 2026
News: M&S claims white flour in wholemeal loaves isn’t an ingredient…
…and a trading standards officer agrees!
Real Bread Campaign | Thursday 25 June 2026
News: M&S relabelling thanks to Real Bread Campaign
Supermarket chain gives timescale for corrections resulting from trading standards complaint.
Real Bread Campaign | Thursday 29 January 2026
News: Real Bread Campaign review of 2025
A look back at the year’s highs, lows and general legwork on the campaign trail.
Real Bread Campaign | Wednesday 31 December 2025
News: Sainsbury’s admits unclear flour labelling
Supermarket markets white flour as ‘wholegrain’.
Real Bread Campaign | Thursday 30 October 2025
News: Trading standards force M&S to review labels
Real Bread Campaign complaint leads to consumer protection intervention.
Real Bread Campaign | Wednesday 1 October 2025
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
Blog: What’s up in the M&S marketing department?
Supermarket miscounting in non-UPF labelling?
Real Bread Campaign | Thursday 3 July 2025
Blog: This is not just rye flour. Or is it?
M&S causes confusion with 'ancient wheat' claim in rye flour marketing.
Real Bread Campaign | Friday 23 May 2025
Blog: M&S on a (non-UPF) roll?
Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim.
Real Bread Campaign | Thursday 3 April 2025
