Ready meals - plant based progress, but not in all supermarkets

Sustain member Eating Better's latest survey reveals 16% of ready meals on the shelves at the 11 largest supermarkets are now plant-based, but more than 4 out of 5 ready meals still include meat, fish or cheese.

Photo from Eating Better

Photo from Eating Better

A survey of 2404 ready meals published this week by Eating Better shows that many supermarket’s plant-based options have come a long way. 16% of ready meals on the shelves at the 11 largest supermarkets are now plant-based, a big increase on the figure of 3% in 2018. But, more than 4 out of 5 ready meals still include meat, fish or cheese.

The survey shows that more plant-based meals have been making their way to supermarket shelves. Ocado’s range shows the most balance, with meat free options making up 40% of ready meals. Morrisons, Asda and Aldi doubled the size of their meat free range in the last two years.

However, plant-based meals can come at an unwelcome premium over other options. Tesco, Sainsbury’s and Co-op plant-based ready meals are on average more expensive than meat, fish and vegetarian ranges.

Despite Iceland’s sustainability commitments, they are still lagging behind with just 11% of their range being meat free.

Simon Billing, Executive Director of Eating Better says: ‘Like it or not, ready meals are a mainstay of British eating. While there are now some exciting options from retailers, you're still going to have to hunt around to find plant-based options. Supermarkets should cater for consumer demand for more plant-based options at a price point that is more affordable than the meat range.’

Ready meals aren’t just a convenience option, they have become essential in many households where cooking fresh food is difficult. Research has shown that there are millions of people living without the basic appliances needed to cook a meal from scratch.

Eating Better wants to see retailers reducing meat-based options so that they make up no more than 50% of the range. This is in line with Better by half: a roadmap to less and better meat and dairy, which sets out 5 actions for retailers to take.

Read full press release and survey

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