Responding to the finding of the FSA's independent research on traffic light labels, Christine Haigh, Children's Food campaign co-coordinator said:
“This independent research confirms that the public want food labelling with traffic light colours. This isn't a surprise: all the previous independent research has shown the same thing.
The public is very clear that they only want one labelling scheme and so industry is now under enormous pressure to use the hybrid labels, including traffic light colours and the words 'high', 'medium' and 'low'. Any company that doesn't now adopt the public's favourite system will be exposed as putting their profits before their customers' health.”
Ends
For further information please contact Richard Watts on 07710 782719 or 0203 5596 777.
Notes to editors:
1. The Children's Food Campaign – http://www.childrensfoodcampaign.org.uk/ - works to improve children's health and well-being through better food - and food teaching - in schools, and protecting children from junk food marketing. We are supported by over 300 national and local organisations and 12,000 members of the public. The Children's Food Campaign is coordinated by Sustain: the alliance for better food and farming and is funded by the British Heart Foundation.
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
