News Children's Food Campaign

Campaign victory for a sugary drinks tax

Malcolm Clark, co-ordinator of the Children’s Food Campaign, welcomed the Budget announcement today on a sugary drinks tax.

“This is a really important victory for children’s health. Not only will this tax on sugary drinks encourage people to shift towards healthier drinks, but it sends out a wider message about our need to cut down on sugar, and for businesses to reduce the sugar in their products.”

“The Chancellor has taken a bold step in what we hope will be a key pillar of the Government’s forthcoming Childhood Obesity Strategy. On its own, a sugary drinks tax won’t solve the UK’s childhood obesity crisis, which is why it needs to be coupled with robust restrictions on unhealthy food marketing online and across all forms of media, including a 9pm watershed for TV advertising of junk food, alongside a series of other measures on reformulation, labelling and the provision of healthier, more sustainable food in our communities."


NB We will provide further comment later on the specifics of the Chancellor’s Budget announcement in the Commons on a sugary drinks tax, once we have had a chance to study the proposals set out in the Budget Book.

Media Contact:

For further information, and for interviews, please contact Malcolm Clark, co-ordinator of Children's Food Campaign, on malcolm@sustainweb.org / 07733 322148 / 0203 5596 777 

 

The Children's Food Campaign has been backing calls for a sugary drinks duty, ring-fenced to pay for projects to improve children's health. The Children's Food Campaign is also a member of the new Obesity Health Alliance, which have come together to represent the unified voice of the public health sector on issues relating to overweight and obesity in the UK. We seek to share expertise and to support government in tackling the complex issue of overweight and obesity. The Obesity Health Alliance membership currently comprises: Academy of Medical Royal Colleges, Action on Sugar, Association for the Study of Obesity, Association of Directors of Public Health, British Association of Sport and Exercise Medicine, British Heart Foundation, British Medical Association, British Obesity and Metabolic Surgery Society, British Society of Gastroenterology, Cancer Research UK, Children's Food Campaign, Diabetes UK, Faculty of Public Health, Faculty of Sport and Exercise Medicine, Health Equalities Group, Institute for Health Visiting, Jamie Oliver Food Foundation, Men’s Health Forum, National Obesity Forum, Royal College of General Practitioners, Royal College of Nursing, Royal College of Anaesthetists, Royal College of Paediatrics and Child Health, Royal College of Physicians, Royal College of Psychiatrists, Royal College of Surgeons, Royal Society for Public Health, Society for Endocrinology, UK Health Forum, and World Cancer Research Fund UK.

The Obesity Health Alliance has produced a joint position statement which outlines ten urgent population-level policy interventions for government, retailers and health professionals. We believe these measures, implemented in conjunction, will reduce rates of overweight and obesity and address the social inequality and cultural differences in overweight and obesity prevalence. See: https://www.rcplondon.ac.uk/news/new-alliance-obesity-outlines-priorities-action

Published 16 Mar 2016

Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.

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