In a survey of how food shopping habits have changed since real incomes began to rise in late 2014, the market research agency Mintel has found that a higher proportion of British consumers now say they are spending more on groceries, rather than cutting back.
More than a quarter also said they were cooking more at home from scratch than they were a year ago, mainly the under-45s and parents of young children. This has led to a rise in demand for 'meal kits' -- packages which provide all the ingredients of a dish, to be assembled at home -- rather than ready-made meals.
Read the full story on Foodnavigator, and find out more about Sustain's work on sustainable food and farming here.
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