News Jellied Eel

The People’s Supermarket launch new healthy shopping initiative

Following the publication of a new report by the Royal Society of Public Health, the People’s Supermarket in Holborn have unveiled their new layout and ‘nudge’ information designed to help people make healthier choices.

New 'nudge' labels at The People's Supermarket

New 'nudge' labels at The People's Supermarket

The report highlights new research showing the public believe that supermarket should be doing more to tackle obesity with 48% agreeing that legislation should be introduced.  Shoppers also revealed that 36% impulse buy unhealthy products because they are on offer and a store audit found that four in ten products positioned in prominent areas or display units were sugary foods and drinks, and nearly nine in ten products placed at a child’s eye level throughout stores were unhealthy.

The report was launched at the Peoples Supermarket where RSPH and Sliming World have designed the layout of the shop with public health experts to feature:

  • Nudge points to encourage customers to reconsider purchases, e.g. swapping to a low-fat version
  • A layout and shelf allocation based on the Eatwell Guide
  • Staff with nutritional training
  • Free samples of affordable and nutritious food

They are working with other larger retailers, to encourage them to adopt their vision of a ‘re-imagined supermarket’.

The People’s Supermarket was launched in 2011 by chef Arthuer Potts-Dawson, as an alternative to mainstream retail, focusing on a different more sustainable model that has different operating principles. This focuses on close relationships with producers, including those are geographically close and can offer fresh, local produce whilst supporting a healthier choices.  

Find out more about The People's Supermarket here – or visit them in Holborn. 

Read the RSPH Health on the Shelf Report.

Published Monday 29 July 2019

Jellied Eel: With more than 50,000 readers, The Jellied Eel is the magazine for ethical eating in the capital. Published by Sustain's London Food Link to celebrate the best of London's local larder, each issue showcases the people and projects helping to put good food on the table. Annual subscription starts from less than £2 a month.

Latest related news

Support our charity

Donate to enhance the health and welfare of people, animals and the planet.


The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2024
Registered charity (no. 1018643)
Data privacy & cookies