News Children's Food Campaign

All you need to know on new junk food marketing rules

Children's Food Campaign has produced a handy guide to the new rules which came into force on 1 July 2017 restricting junk food advertising to children. This is the first stage of our 'Operation Eagle Eye' mission to monitor the new rules, report infringements and reduce children's exposure to all forms of junk food marketing.

This Children's Food Campaign briefing covers:

  • what the new rules are
  • what isn't included
  • what media is subject to the new rules
  • how the rules will be implemented
  • what concerns we have regarding implementation
  • definition of an 'HFSS' product
  • changes to brand advertising rules
  • why the new rules are necessary
  • what the situation was like pre-1 July 2017
  • what CFC was calling for
  • promoting best practice: our 10 point checklist to advertisers
  • Operation Eagle Eye



We have produced a list of examples of the types of advertising that was allowed prior to 1 July 2017, and we believe would no longer be allowed now. You can also read our press statement welcoming the new rules.

Published Wednesday 5 July 2017

Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.

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