Shoppers need front of pack labels to help make healthy choices

New report from Sustain member World Cancer Research Fund on how front of pack labelling helps people make healthier choices when shopping.

A front of pack label. Photo credit: Sustain

A front of pack label. Photo credit: Sustain

The report advises policymakers on designing and implementing a front-of-pack food label in the face of various challenges. It seeks to equip policymakers with overarching guidance on how to design a robust front-of-pack food label that will help overcome issues of lack of political will as well as defend their label against legal and non-legal challenges, including common tactics used by industry. Case studies are included throughout the report from countries who are in the process of, or who have already implemented a front-of-pack label.

Prof Mike Rayner, University of Oxford and Centre on Population Approaches for Non-Communicable Disease Prevention, UK and Chair of Sustain’s Council of Trustees commented:

"It is important to draw on experiences of policymakers from around the world to design robust policy actions which can help reduce the burden of diet-related NCDs [non-communicable diseases]. This report will help governments overcome the challenges faced when implementing front-of-pack food labelling”

Children's Food Campaign


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Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.

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