News • Children's Food Campaign
Tooth Fairies take on the Coca Cola truck
When the Coca Cola Christmas truck came to London, Children's Food Campaign decided to organise an alternative spectacle. So on Saturday 5 December a group of tooth fairies paid a visit to the truck parked outside the O2 Centre (North Greenwich) to spread a bit of holiday cheer in a rather more positive, healthier - less sugary - way.
Many parents, doctors, dentists and now even MPs have questioned the appropriateness of Coca Cola's 'Happiness is Coming' Christmas truck marketing strategy; especially as many of the locations the trucks visit have very high childhood obesity rates.
So the Children's Food Campaign organised a 'tooth fairy flash mob', to dance around the Coca Cola truck, hand out flyers and send a message that health - rather than sugary drinks - is a better foundation for happiness.
Take a look at how the tooth fairies got on ..... see our photos on Facebook.
Published Monday 7 December 2015
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
