Many parents, doctors, dentists and now even MPs have questioned the appropriateness of Coca Cola's 'Happiness is Coming' Christmas truck marketing strategy; especially as many of the locations the trucks visit have very high childhood obesity rates.
So the Children's Food Campaign organised a 'tooth fairy flash mob', to dance around the Coca Cola truck, hand out flyers and send a message that health - rather than sugary drinks - is a better foundation for happiness.
Take a look at how the tooth fairies got on ..... see our photos on Facebook.
Children's Food Campaign: Campaigning for policy changes in our schools, communities and throughout society so that all children can easily eat sustainable and healthy food.