Stick One on 'em! - urging the UK's industrial bakers to come clean about the use and labelling of hidden processing aids in this press release.
The Federation of Bakers and its members, including the makers of Hovis, Warburtons and Kingsmill, have all ignored a demand from the Real Bread Campaign and the Real Food Festival voluntarily to stop the use of such ‘processing aids’ and to list the details clearly on their product labels in the meantime.
In response, the Real Bread Campaign, an initiative from Sustain: the alliance for better food and farming, is joining forces with the Real Food Festival to urge members of the public to ‘Stick One On ‘em!’ Using specially created warning stickers, concerned consumers can now amend the labels of potential offenders in their own homes as a reminder. The event will also see the start of a petition calling the big bakers to own up and then clean up, which members of the public will be invited to sign.
Andrew Whitley, acclaimed artisan baker and co-founder of the Real Bread Campaign says: “The food regulators, like the financial ones, have been asleep on the job, allowing big bakers to adulterate our bread with cocktails of undeclared enzymes. It’s time for them to come clean.”
Visitors to the Real Food Festival at Earl’s Court 1 from 8th-10th May will have the opportunity to learn more about the delights of Real Bread from Andrew, who will be giving a fun and informative tasting on the Sunday in the Real Food Theatre. Real Bread lovers will also get the chance to taste the wares of numerous other real bakers appearing at the show, join one of the bread making sessions being run by Barny Haughton of Bordeaux Quay and even receive breadmaker counselling to rekindle recession-busting relationships with unloved bread machines.
The aims of the Real Bread Campaign are to stimulate and promote the production and consumption of bread that is better for our health, our communities and our planet.
For more information, please contact Chris Young or Richard Watts at the Real Bread Campaign on email@example.com or 0203 5596 777
Notes to editors:
Real Bread Campaign
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.