Children's Food Campaign asks FSA: don't expose children to even more advertising for sugary cereals and salty crisps

The Children's Food Campaign welcomed today's recommendation to the FSA Board not to change the nutrient profiling model used to decide which foods are healthy or not.

Christine Haigh, coordinator of the Children's Food Campaign said: "Removing the protein cap would expose children to even more advertising for sugary cereals like Nestlé Coco Shreddies and Frosted Shreddies."

She added: "There is a danger that it could become a loophole in the rules protecting children from junk food advertising that would allow through commercials during children's TV for a range of undesirable products like Kellogg's Chocolate Wheats, Quaker Sugar Puffs and Walker's Cheese & Onion crisps."

"The FSA board must now agree to keep the protein cap."

Ends.

For further information please contact: Richard Watts, Campaigns Director, Sustain. Mob: 07710 782719 or tel: 0203 5596 777.

Notes to editors:

1. Examples of products based on research by the National Heart Forum in September 2008. NHF can be contacted on 020 7383 7638.
2. The Children's Food Campaign works to improve children's health and well-being through better food - and food teaching - in schools, and protecting children from junk food marketing. We are supported by over 300 national and local organisations and 12,000 members of the public. The Children's Food Campaign is coordinated by Sustain: the alliance for better food and farming and is funded by the British Heart Foundation.