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A third of British shoppers are prepared to spend more on 'ethical' foods, and this year (2006) they will have spent more than 2 billion on Fairtrade, free-range, local or organic produce.  See the article 'Ethical food spending rockets' in the Business Guardian at:
http://business.guardian.co.uk/print/0,,329600825-108725,00.html

Industry research into snacking habits of 2,000 children in English schools has shown that trials of new healthy products can encourage more positive attitudes to healthy eating, and greater likelihood of pupils buying such products, See the article 'Taste and trial will break down the barriers to healthy snacking in schools says new research' at: http://www.prnewswire.co.uk/cgi/news/release?id=181606

In November 2006, Which? magazine published an investigation into 20 of the top-selling cereal bars in the UK. The researchers (from the Consumers' Association) found all of the bars to be high in sugar, and more than half were also high in saturated fat. See the full results here.


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