During 2008 and 2009, the Eat Somerset project ran a number of events to help local food producers and buyers. Write-ups from several of these events are available on the Eat Somerset case studies page.
Marketing Workshop for Local Food Producers
Thursday 23rd April, 2009Please find below full details of the marketing workshop to be held later in April. This is being organised by the Eat Somerset Project and being supported by North Somerset Council and Bidwell's Agribusiness.
A similar event that we ran in January received this feedback:
"The Bidwell's guys gave us great ways of analysing your customer base, as well as thought-provoking insights into different packaging methods." Andy Jeffery, Farrington's Farm Shop
"I found the Marketing workshop to be of great interest, not only did I make some good new contacts at the event, I also got to think about ways to market my products that I had not already considered, very useful. Thank you." Matthew Chiles, The Bath Pig
Date and time
The event will be held on Thursday 23rd April. Registration will be from 10.15am and the workshop will start at 10.30am. It will finish at 1pm when lunch will be provided and will give a chance for networking too.
Venue and directions
The event is Puxton Park, Hewish near Weston-super-Mare. The workshop will be held in conference room Meadow View. Puxton Park is easily accessible from the M5. Please see link for details and directions: http://www.puxton.co.uk/
There is a nominal charge of £10 payable on the day. This will cover the cost of lunch.
10.15am: Arrival and registration
10.30am: Marketing Local Produce
Introduction to Bidwells and Session Aims
Where are we now?
Local food market – recap/forecasts; Why do shoppers buy local/regional food?; Characteristics of the local food shopper?
11.30am: Future outlook for local produce
What do you think will happen?
What it means for your marketing strategy, your business and your products?
How you go forward
What does your potential customer look like and how will you reach them?
Practical tips for reviewing your products
Resources for understanding and targeting shoppers
Doing your homework / sales planning
12.30pm: Summary and discussion
12.45pm: Closing comments
1pm: Lunch and networking
How to book
If possible, please book a place by Thursday 9th April. This can done by replying me at firstname.lastname@example.org with your name and contact details. If you are replying after this date please email your details to email@example.com The latest date bookings can be taken is by midday Monday 20th April.
A full programme with all information will be sent out to you on 20th April.
Previous events in 2009
Sustainable Packaging and Marketing Workshops
Thursday 22nd January 2009This day is split in two, with half the day spent on finding out more about the options for sustainable packaging and the other half a session to help local producers with marketing their produce. Producers are welcome to attend either one or both of the sessions. More details will be available in due course. There is likely to be a nominal charge of £10 for each of the sessions.
Meet the Buyers for Retailers and Caterers
Wednesday 11th February 2009Following a successful event in April 2008, another Meet the Buyers is planned for February 2009. If you are a producer who would like to have a stand, or a buyer who would like to attend please contact Alison (see below). There will be a charge of no more than £20 for producers to have a stand at this event.
Food FuturesWhllst not organised by Eat Somerset or Sustain, the following event(s) may also be of interest. Creating Food Futures is a sequence of five workshops over a period of twelve months. Contributors to the new book “Creating Food Futures: trade, ethics and the environment” (Gower/Ashgate) and the Association of Sustainability Practitioners (ASP) will help participants explore food issues through a series of interactive one-day workshops. Attendees will debate and study the effects of key areas of food production, supply and retailing. Attendees from all areas of food production, distribution and retailing as well as regulatory bodies and research will contribute and share their experiences, views and beliefs. Forthcoming events in 2009 include:
- February 2009: Workshop 2, The values of fair trade and empowerment,
- April 2009: Workshop 3, Sourcing food locally and the role of supermarkets
- June 2009: Workshop 4, Enabling consumers to connect with the food they eat
- September 2009: Food Futures Summit
Why do we charge for some events?The nominal fee for participation in some events covers room hire, refreshments, production of information and materials. If you would have difficulty paying the fee, and if this would exclude you from participation, please let us know and we will try to come to an arrangement. Please note that these are events run by a not-for-profit organisation and part funded by the Rural Renaissance Initiative. We charge a nominal fee for workshops that does not cover the full costs, but which helps us to extend our work with a wide range of retailers and suppliers and provides a contriubution towards the match-funding requirements by the Rural Renaissance programme.
If you have any queries about the above events, please phone Alison Belshaw on 01225 787919 and leave a message if Alison is not in the office, or email at firstname.lastname@example.org.
Eat Somerset: From 2006 to 2009 Sustain co-ordinated a food chain project in south west England that worked to increase trading between producer groups in and around Somerset and independent food retailers in the county, and create new markets in Bristol and Bath.
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