Introducing Operation Eagle Eye

Now is a unique moment to change the advertising landscape. Help us keep track of what companies are doing, and take action against ads and brands which are targeting their sugary products at children.

On 1 July 2017, new rules come in covering the marketing of sugary food and drink to under 16s. The new rules will apply online and across magazines, billboards, cinema and most other forms of non-broadcast advertising. However, we know from past experience that such rules may be weakly enforced. And companies are adept at finding loopholes and new ways to continue to target their products at children. 

Help us launch a service monitoring the marketing of food and drink.Together we can swoop down and take action where we feel brands are flouting the letter or the spirit of the new rules. The examples will be shared with the media and handed to politicians; to push for further policy change.

Children’s Food Campaign has proven over the past 5+ years that submitting complaints to the Advertising Standards Authority and keeping the pressure on the Committee of Advertising Practice does produce results. We have forced changes to how Kellogg’s, Nestle, Heinz, Weetabix and many other top brands market their sugary products. And we have been a leading force in achieving changes to the marketing rules themselves.

Children's Food Campaign will deliver results, but we can't do it alone.

We need to ensure that our small team of amazing advocates can spend their days working on this issue, producing the evidence needed to hold companies and the regulator to account, and bringing the voice of parents and health professionals into the heart of policy-making.

Please consider contributing £50 or more.

We need to raise £80,000 by the end of March, so we have enough time to get everything in place to launch Operation Eagle Eye when the new marketing rules come in. Together we can make a real impact.



Sustain: the alliance for better food and farming

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.