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Sustain / Children's Food Campaign

Children's Food Campaign impact


  • A sugary drinks tax - read how we won that campaign.
  • Junk free checkouts - over 50% of stores now covered.
  • Advertising restrictions on children's television programmes.
  • Extending the advertising rules to cover non-broadcast marketing.
  • Legally-binding school food standards introduced.
  • Food education and cookery back on the curriculum for primary and KS3 pupils.
  • Provision of Universal Infant Free School Meals.
  • Government adopted front of pack traffic-light labelling as its preferred nutrition labelling scheme.


  • Given evidence to Commons Health Select Committee and presented to several All Party Parliamentary Groups.
  • Shortlisted for campaiging charity of the year 2016.

Media coverage gained:

  • Live studio appearances on BBC Breakfast, Good Morning Britain and Sky News Sunrise.
  • TV interviews on BBC News, ITV News, Sky News and Channel 5.
  • Radio interviews for LBC, Talk Radio, BBC Radio 5 Live, and a wide range of BBC local and independent radio stations.
  • Featured in TV documentaries including Dispatches and Supershoppers.
  • Stories and quotes regularly featured in national media and trade press.

Adverts we have changed:

1) Heinz Baby Biscotti

Heinz agreed to drop any reference to “healthy” or “snack” from its marketing communications for ‘Heinz for baby’ biscotti, in response to a successful complaint to the Advertising Standards Authority by the Children’s Food Campaign. 09/09/2015 

2) Nesquik

In a landmark ruling, the Advertising Standards Authority upheld a complaint by the Children’s Food Campaign that Nesquik is not a suitable regular breakfast option for children, despite the company’s marketing to the contrary. Nesquik is no longer allowed to claim that it is a “great start to the day”. 23/12/2015 

3) Honey Monster cereal - website text 31/12/2014 

4) Swizzels Matlow confectionary - website text and images 29/08/12

5) Weetabix cereals - website text 05/05/2016 

Companies we have challenged:

Morrisons - Campaigners' price cut challenge to Morrisons. New research by the Children’s Food Campaign reveals the warped priorities of Morrisons’ new price cutting initiative, with offers on sugary biscotti for babies but none on healthier alternatives. 23/06/2015

Disney, Pixar and Universal - Easter film releases signal fresh opportunities for marketing sugary snacks to kids. New research by Children’s Food Campaign finds the Minions film to be worst offender for junk food licensing deals in past year.25/03/2016

UK’s Food and Drink Federation are target of global backlash against Rio Olympics's “carnival of junk food marketing. 05/08/2016 

Kellogg’s marketing in spotlight as cereal manufacturers meet to discuss sugar reduction.Children’s Food Campaign has revealed the extent of Kellogg’s continued commitment to promoting sugary food to children and their parents.04/11/2016 

Coca Cola - for its 'Holidays are Coming' Christmas Truck tour, and its London2012 and Rio2016 Olympic Games marketing campaigns.

Publications that have set the agenda:

Soft Drinks, Hard Sell: How soft drink companies target children and their parents. 29/08/2011 

The 21st century gingerbread house - how companies are marketing junk food to children online. 18/11/2011 

Checkouts checked out - how supermarkets promote junk food to children and their parents. 25/04/2012 

Through the Looking Glass - 19/04/2013

Who sets the agenda? 19/07/2

Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.

Support our campaign

Your donation will help us champion children’s rights, parent power and government action to improve the food environment children grow up in.


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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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