A new appetite for 'scratch cooking' among under-45s is driving demand for 'meal kits' rather than ready-meals, according to food industry research by Mintel
In a survey of how food shopping habits have changed since real incomes began to rise in late 2014, the market research agency Mintel has found that a higher proportion of British consumers now say they are spending more on groceries, rather than cutting back.
More than a quarter also said they were cooking more at home from scratch than they were a year ago, mainly the under-45s and parents of young children. This has led to a rise in demand for 'meal kits' -- packages which provide all the ingredients of a dish, to be assembled at home -- rather than ready-made meals.
Read the full story on Foodnavigator, and find out more about Sustain's work on sustainable food and farming here.
Published Friday 10 June 2016
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
